Spending $4,000 to Look Like You Don't Care: The Quiet Luxury Con Explained
Quiet luxury is just minimalism in a cashmere turtleneck, and somehow we're all falling for it. Brands figured out that if you slap a $1,200 price tag on a beige linen shirt and whisper the word 'understated,' millennials will absolutely empty their checking accounts. We're breaking down the whole gorgeous scam.